Tools for Making the Case

Fair Trade Basics

Share these simple and visually appealing one-pagers with your team to get their gears turning about how your brand can contribute to the impact of Fairtrade on farming communities around the world.

Yellow bananas with the blue and green Fairtrade Mark

Fact Sheet

Learn what the Fairtrade Mark stands for, who we work with and what we do.

Five Areas of Impact

Get the details on how fair trade has a tangible impact on five big social justice areas like child labor and gender equality.

Reference Guide for Fair Trade Certifications

Don't just take our word for it. The Fair World Project recently analyzed how different certifications compare.

Digging deeper

Deepen your conversation on fair trade sourcing with your colleagues by finding out how it applies to your industry and how switching can directly contribute resources into farming communities that need them.

The Fairtrade Four

Learn about the four commodities in which Fairtrade has the most impact for farmers and workers.

Global Impact Stories

Let the farmers speak for themselves! Hear directly from producers on what Fairtrade has meant to them and their communities.

Fairtrade Consumer Insights

Leverage our latest research on US shoppers' recognition, trust and purchasing patterns of Fairtrade products to show how valuable certification can be for your company.

Every Nibble Counts

Do you use cocoa in your products? Share these resources with your team to get them thinking about what fair trade could mean for your brand.

Every Sip Counts

Are you in the coffee business? Start educating your team on the benefits of fair trade with these coffee-specific resources.

1% for the Planet

You can meet your 1% For The Planet commitment by being Fairtrade! Find out how

72%

of US shoppers trust the Fairtrade Mark

80%

of Fairtrade shoppers would pay more to ensure a fairer price for producers

Fair trade chocolate sold at twice the rate of conventional

73%

of Millennials would pay more for sustainable products according to recent study

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The proof is in the data

Shoppers are demanding more from the companies they buy from. Get the stats to back up your pitch.

Consumer Trends

Get Inspired

By getting fair trade certified, you are joining a committed and inspiring global community of businesses focused on ethical and sustainable sourcing.

Ben & Jerry's

Fairtrade is about making sure people get their fair share of the pie. The whole concept of Fairtrade goes to the heart of our values and the sense of right and wrong. Nobody wants to buy something that was made by exploiting somebody else.

Read Ben & Jerry's Fairtrade story

Divine Chocolate

I started at Divine 20 years ago so of course there are many things that I know now that it would have been useful to know then. Knowing that Fairtrade would become so mainstream would have been very reassuring - as we were doing something very bold and taking a leap of faith. - Sophi Tranchell, CEO of Divine Chocolate

Nespresso

Nespresso has been committed to sustainable sourcing for 30+ years. But the last five years have set Nespresso’s Fairtrade farmers on a path of long-term wellbeing even after their farming days are over.

Conscious Step

Conscious Step believes they have a responsibility to create clothing that makes you feel good about what you wear. The source 100% Fairtrade and Organic cotton. These values have aligned them with a growing base of conscious consumers, igniting global expansion.

Learn about Conscious Step

Making the case for Fairtrade