Portrait of Lata Shinde, a 57 years old lady, working in the finishing department at Purecotz Eco Lifestyles Pvt. Ltd. in Umbergaon town under Umargam district of Gujarat, India

Fairtrade creates a more equitable world

Fairtrade is a way of shopping and doing business differently. It is a way of co-creating a world that prioritizes people and the planet. Our global network includes nearly 2 million farmers and workers, more than 2,400 businesses, and countless shoppers.

Fairtrade coffee drying

Focused on income

Without a sustainable source of income, it is impossible to live and provide for your family, let alone run your own business. That’s why we focus first on making sure that farmers and workers get a fair deal for the products they grow—because they earned it. We believe all people should have the right to thrive and that means they need the resources to do it. The ripple effect is huge. Focusing on creating more just and equitable trade:

We have high standards

We work in parts of the world where government oversight is limited, infrastructure (roads, wells, public services, etc.) is often lacking and human rights are sometimes forgotten in favor of more urgent needs. While Fairtrade works with governments and NGOs to change this, we know real people are struggling right now—so we set research-driven standards to ensure that people and the environment are prioritized today.

Worth the investment

Unsustainably-sourced products have a price—even if the shopper or the business doesn’t feel it—and that cost is often in the livelihoods of the people at the beginning of the supply chain. Through the global fair trade movement businesses, NGOs, and shoppers alike are rebalancing trade – one product at a time.

I am afraid of nothing because I know how to manage my money. I am stronger. I am a leader of many people now and know I can do things on my own.

Rosine Bekoin, Cocoa Farmer in Cote d'Ivoire