Fairtrade creates a more equitable world

Fairtrade is a way of shopping and doing business differently. It is a way of co-creating a world that prioritizes people and the planet. Our global network includes about 2 million farmers and workers, more than 2,400 businesses, and countless shoppers.

Unfair trade creates inequality

The unfortunate reality is that most trade disproportionately benefits corporations near the end of the supply chain rather than the people at the beginning. So farmers in the Global South growing cocoa, coffee and bananas are often left to subsist on little when big businesses are making money on their hard labor.

Many farmers in the Global South are living on less than $2 per day.

More on farmers

A recent Oxfam study found that 82% of global wealth growth in 2017 went to the top 1%, while the bottom half saw no increase at all.

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60-80% of the world's food is grown by women. Yet, they rarely own the land and see little profit from this work.

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152 million children are still in child labor. 70% of these children are engaged in agriculture.

Focused on income

Without a sustainable source of income, it is impossible to live and provide for your family, let alone run your own business. That’s why we focus first on making sure that farmers and workers get a fair deal for the products they grow—because they earned it. We believe all people should have the right to thrive and that means they need the resources to do it. The ripple effect is huge. Focusing on creating more just and equitable trade:

We have high standards

We work in parts of the world where government oversight is limited, infrastructure (roads, wells, public services, etc.) is often lacking and human rights are sometimes forgotten in favor of more urgent needs. While Fairtrade works with governments and NGOs to change this, we know real people are struggling right now—so we set research-driven standards to ensure that people and the environment are prioritized today.

Worth the investment

Fairtrade products sometimes get a bad reputation for being more expensive. But cheap products have a price—even if the shopper or the business doesn’t feel it—and that cost is often in the livelihoods of the people at the beginning of the supply chain. It’s wrong to sacrifice farmers and workers so people in countries like the US can buy cheaper products.

I am afraid of nothing because I know how to manage my money. I am stronger. I am a leader of many people now and know I can do things on my own.

Rosine Bekoin, Cocoa Farmer in Cote d'Ivoire

Invest in our collective future

It is possible to meet your needs today without sacrificing our future. By choosing Fairtrade, you are shaping trade with people and the planet in mind.

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