Normal trade isn't fair
If trade protected people and the environment already—we wouldn’t exist. Current global trading models are built on an imbalance of power where it is socially acceptable to sacrifice people for profit.
$2/day is what many smallholder farmers around the world live on, according to the World Bank
60-80% of the world's food is grown by women. Yet, they see little profit
160M children are involved in child labor globally.
What is fair trade?
Fair trade is a way of doing business and shopping differently. Simply put, it is a global movement where shoppers and companies prioritize people and the environment through trade. By choosing certified products, you are putting more bargaining power back into the hands of farmers and workers and investing in a global system built to make fair trade the norm.
Check out the wide variety of products you can add to your daily life.
The system basically uses trade as a tool, making trade fair to achieve a bigger dream, a bigger goal, and it's all about communities, about better living conditions, giving back to the farmers and putting them on the world map.Gabriel Iso , Papua New Guinea Liaison
Learn about certified brands
You have the ability to create a more equitable world by changing your shopping habits. Choose brands that align with your values.
Ben & Jerry's
Fairtrade is about making sure people get their fair share of the pie. The whole concept of Fairtrade goes to the heart of our values and the sense of right and wrong. Nobody wants to buy something that was made by exploiting somebody else.
Conscious Step believes they have a responsibility to create clothing that makes you feel good about what you wear. The source 100% Fairtrade and Organic cotton. These values have aligned them with a growing base of conscious consumers, igniting global expansion.
I started at Divine 20 years ago so of course there are many things that I know now that it would have been useful to know then. Knowing that Fairtrade would become so mainstream would have been very reassuring - as we were doing something very bold and taking a leap of faith. - Sophi Tranchell, CEO of Divine Chocolate
Starbucks is one of the largest purchasers of Fairtrade Certified coffee in the world, bringing Fairtrade to coffee lovers across the globe.
Endangered Species Chocolate
"Endangered Species Chocolate is committed to crafting delicious premium chocolate while supporting species, habitat, and humanity." - Curt Vander Meer, CEO of Endangered Species Chocolate
How It Works
Find out how this simple idea—creating equality through trade—actually works. From farms in the Global South to your local grocery store, we all play a part in this system whether we realize it or not!
Behind the Mark
Fairtrade is more just a label slapped on products. It requires commitment and investment from people and organizations at every step of the supply chain.
Explore the Issues
Trade touches so many parts of a farmer's life. Learn about how it affects income, gender equality, child labor and so much more.
Make fair trade part of your everyday life. Find out how you can get involved in the movement to make trade equitable and sustainable.Join the movement