Shoppers want Fairtrade

Shoppers want quality products at affordable prices, but they are also increasingly looking for ethical products they can feel good about purchasing. Whether you’re looking to address climate change, sustainability, gender inequality, worker’s rights, poverty, or simply high quality products with ethically sourced ingredients, Fairtrade America certifies a wide array of products to deliver value and meet the needs of your customers and your store.

Join the movement

Campaigns to get involved

Fairtrade Month - October 2023

October is Fairtrade Month, and we celebrate BIG. Farmers share their stories, brands offer promotions, retailers host events, consumers tell their friends and advocates shout from the mountains about Fairtrade. This October, we'll have digital and print materials (point of purchase!) so you can celebrate online and in-your store. We'll send you those for free (supplies limited).

Little Labels banner

Little Labels - Coming January 2024

Every January, we team up with our friends at Marine Stewardship Council and The Non-GMO Project. Together, our three little labels have a big impact. Join the Little Labels campaign and be a catalyst for positive change in the natural food industry.

80%
of Fairtrade shoppers would look more favorably on a brand that carries the Fairtrade Mark.
Nearly 75%
of consumers feels it is more important than ever to support Fairtrade in building a better economy for all.
57%
of US consumers trust the Fairtrade Mark.
1 of 3

Consumers trust the Fairtrade Mark

Every day, more and more consumers are making decisions with their dollars. They want brands they can trust to do the right thing. They want products that are ethically sourced with people and planet in mind. The Fairtrade Mark makes it easy for shoppers to understand how to spend their dollars in line with their values. Do you have want your customers want?

See the market research
Indonesia coffee producers
Fairtrade coffee drying
Rebalancing trade

Stand with farmers

With 50% of decision-making power in our General Assembly, farmers and workers are part of shaping every aspect of Fairtrade from our Minimum Pricing and Premium to the Fairtrade Standards. Carrying Fairtrade Certified products is an easy way to know you are stocking your shelves with ethically sourced products and ingredients where the people behind the products had a seat at the decision-making table. Want to know more? Read all about our impact areas.

Sign up to receive campaign tools & updates

Thank you for subscribing.

We are so excited to share more about Fairtrade with you. You’ll be hearing from us soon!

Products for your shelves

Check out the Fairtrade Product Finder

Sign up for FREE retail POP kits.

Want to celebrate Fairtrade Month in your store? We are sending point of purchase (POP) kits to your store when you sign up. We have endcaps, shelf wobblers, and posters you can place throughout your store in October to reconnect your shoppers with the people that grow their food.

Sign up here