Activate your shoppers

Fairtrade makes a real impact in farming communities. In 2021 alone, farmers earned an additional $238M in Fairtrade Premium. In many ways, this is driven by consumer demand – which is fulfilled in stores like yours. By giving consumers the opportunity to purchase Fairtrade certified products in your shop, you are working to rebalance trade for people and the planet. Together, We Are Fairtrade.

October 1 is the start of Fairtrade Month, and we are celebrating everyone who stands with farmers. Let’s remind every customer that we all have an incredible opportunity to create the world we want. Find in-store and digital assets below and join the movement.

Yellow Fairtrade certified bananas sit in a beautiful produce display.
We Are Fairtrade

About the campaign

We are celebrating everyone who makes Fairtrade happen – including you! Every purchase of a Fairtrade certified product from your store helps shift the balance of trade, so farmers get a better deal. Every Fairtrade product you put on your shelf is one more opportunity shoppers have to live their values through their everyday purchases.

This Fairtrade Month, let’s celebrate together. Brands are offering promotions on Fairtrade products. Fairtrade Advocates in the US and Canada are getting the word out. We’re sharing farmer stories throughout October, and we’re installing three new murals this year. How do you want to celebrate?

Get free assets to celebrate Fairtrade Month
2020 + 2021 + 2022

Campaign highlights

Nine beautiful murals

Since 2020, we have created nine murals in cities across the US. Each mural features a farmer and is painted by local artists. We're connecting consumers with the people who grow and produce their food. This year, we are installing three more and celebrating the featured farmers in October!

Woman cocoa farmer in Cote d'Ivoire reaches for green pod.

Sharing real farmer stories

All murals and signage contain QR codes that lead directly to deeper content on the featured farmers, like this story about Rosine, a cocoa farmer from West Africa.

Influencer, Anne Marie John visiting Fairtrade America's mural in Denver, CO at Kaladi coffee roasters highlighting a Fairtrade coffee farmer.

Connecting local and global

We collaborate with local retailers and content creators to amplify the human-centered connection between shopping local and shopping fair trade.

Tools to engage with shoppers

  • We Are Fairtrade logo in blue text on teal background
    1

    Digital toolkit

    Use content we’ve created for our partners to engage on social media, and be sure to use #WeAreFairtrade to amplify our collective message in October.

    Download posts & creative assets
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    Stats & Talking Points

    Need a quick stat? Or talking points on the campaign and explaining Fairtrade to your shoppers? Look no further!

    Get content and stats

Get involved in the 2023 campaign

Throughout October, we will be sharing farmer stories from our 'We Are Fairtrade' campaign. Subscribe to follow along.