About the campaign
We are celebrating everyone who makes Fairtrade happen – including you! Every purchase of a Fairtrade certified product from your store helps shift the balance of trade, so farmers get a better deal. Every Fairtrade product you put on your shelf is one more opportunity shoppers have to live their values through their everyday purchases.
This Fairtrade Month, let’s celebrate together. Brands are offering promotions on Fairtrade products. Fairtrade Advocates in the US and Canada are getting the word out. We’re sharing farmer stories throughout October, and we’re installing three new murals this year. How do you want to celebrate?
Tools to engage with shoppers
Use content we’ve created for our partners to engage on social media, and be sure to use #WeAreFairtrade to amplify our collective message in October.
Stats & Talking Points
Need a quick stat? Or talking points on the campaign and explaining Fairtrade to your shoppers? Look no further!