Activate your shoppers

Fairtrade makes a real impact in farming communities. In 2021 alone, farmers earned an additional $238M in Fairtrade Premium. In many ways, this is driven by consumer demand – which is fulfilled in stores like yours. By giving consumers the opportunity to purchase Fairtrade certified products in your shop, you are working to rebalance trade for people and the planet. Together, We Are Fairtrade.

October 1 is the start of Fairtrade Month, and we are celebrating everyone who stands with farmers. Let’s remind every customer that we all have an incredible opportunity to create the world we want. Find in-store and digital assets below and join the movement.

Yellow Fairtrade certified bananas sit in a beautiful produce display.
We Are Fairtrade

About the campaign

We are celebrating everyone who makes Fairtrade happen – including you! Every purchase of a Fairtrade certified product from your store helps shift the balance of trade, so farmers get a better deal. Every Fairtrade product you put on your shelf is one more opportunity shoppers have to live their values through their everyday purchases.

This Fairtrade Month, let’s celebrate together. Brands are offering promotions on Fairtrade products. Fairtrade Advocates in the US and Canada are getting the word out. We’re sharing farmer stories throughout October, and we’re installing three new murals this year. How do you want to celebrate?

2020 + 2021 + 2022

Campaign highlights

Tools to engage with shoppers

  • We Are Fairtrade logo in blue text on teal background

    Digital toolkit

    Use content we’ve created for our partners to engage on social media, and be sure to use #WeAreFairtrade to amplify our collective message in October.

    Download posts & creative assets
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    Stats & Talking Points

    Need a quick stat? Or talking points on the campaign and explaining Fairtrade to your shoppers? Look no further!

    Get content and stats

Get involved in the 2023 campaign

Throughout October, we will be sharing farmer stories from our 'We Are Fairtrade' campaign. Subscribe to follow along.