

About the campaign
We are celebrating everyone who makes Fairtrade happen – including you! Every purchase of a Fairtrade certified product from your store helps shift the balance of trade, so farmers get a better deal. Every Fairtrade product you put on your shelf is one more opportunity shoppers have to live their values through their everyday purchases.
This Fairtrade Month, let’s celebrate together. Brands are offering promotions on Fairtrade products. Fairtrade Advocates in the US and Canada are getting the word out. We’re sharing farmer stories throughout October, and we’re installing three new murals this year. How do you want to celebrate?
Campaign highlights

Nine beautiful murals
Since 2020, we have created nine murals in cities across the US. Each mural features a farmer and is painted by local artists. We're connecting consumers with the people who grow and produce their food. This year, we are installing three more and celebrating the featured farmers in October!

Sharing real farmer stories
All murals and signage contain QR codes that lead directly to deeper content on the featured farmers, like this story about Rosine, a cocoa farmer from West Africa.

Connecting local and global
We collaborate with local retailers and content creators to amplify the human-centered connection between shopping local and shopping fair trade.
Tools to engage with shoppers
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Digital toolkit
Use content we’ve created for our partners to engage on social media, and be sure to use #WeAreFairtrade to amplify our collective message in October.
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Stats & Talking Points
Need a quick stat? Or talking points on the campaign and explaining Fairtrade to your shoppers? Look no further!
Get involved in the 2023 campaign
Throughout October, we will be sharing farmer stories from our 'We Are Fairtrade' campaign. Subscribe to follow along.