Why Fairtrade?

Farming is the single largest industry in the world. Yet millions of people who grow our food are not earning enough to feed themselves and their families. We are working to change this injustice through our simple yet powerful approach—making trade fairer for the people who grow our food.

Fairtrade coffee producer in Colombia smiles at the camera.
A golden sun rises behind tea leaves in India.

Fair trade makes the world a better place

When you treat farmers and workers fairly, everyone benefits. Fair trade helps businesses source products that are ethically and sustainably produced while giving consumers confidence that the people behind the products they buy get a fair deal for their hard work.

Fairtrade's global impact

Hear stories from across the Fairtrade network and see the data that supports our work.

Brands you love are making an impact

You can make an impact every day by voting with your dollars. Stand up for workers’ rights, gender equality and climate resilience by simply choosing the Fairtrade option when you shop. You might be buying Fairtrade certified products without even realizing it!

Ben & Jerry's Logo

Ben & Jerry's

Fairtrade is about making sure people get their fair share of the pie. The whole concept of Fairtrade goes to the heart of our values and the sense of right and wrong. Nobody wants to buy something that was made by exploiting somebody else.

Read Ben & Jerry's Fairtrade story

Nespresso Logo


Nespresso has been committed to sustainable sourcing for 30+ years. But the last five years have set Nespresso’s Fairtrade farmers on a path of long-term wellbeing even after their farming days are over.

Read more

Endangered Species Chocolate Logo

Endangered Species Chocolate

"Endangered Species Chocolate is committed to crafting delicious premium chocolate while supporting species, habitat, and humanity." - Curt Vander Meer, CEO of Endangered Species Chocolate

Read more about Endangered Species Chocolate

Tony's Chocolonely Logo

Tony's Chocolonely

“Tony’s Chocolonely has a big mission: to make 100% slave free the norm in chocolate. We can’t do it alone, which is why our partnership with Fairtrade is that much more important." - Dena, Former US Marketing Manager at Tony's Chocolonely

Find out how we partnered with Tony's Chocolonely

Ben & Jerry's Logo
Nespresso Logo
Endangered Species Chocolate Logo
Tony's Chocolonely Logo

Become a Fairtrade certified brand

We’re here to partner with you on your journey to certification and beyond. Get in touch and let us help you with everything from finding a certified supply chain to marketing your newly certified product.