2023 Fairtrade America Consumer Insights

7 September 2023
Two women look at Fairtrade certified produce in an organic market. Independently Certified

61% of US consumers recognize the Fairtrade Mark

Minimum Price Guarantee

80% of Fairtrade shoppers would pay more to ensure a fairer price for producers

Shopper in a grocery aisle Customer

2 in 3 US shoppers who know Fairtrade prefer retailers that carry certified products

Shoppers holding Fairtrade certified chocolate bars from Tony's Chocolonely and Green & Black. Chocolate

55% More This is what US shoppers are willing to pay for a Fairtrade bar of chocolate.

Thanks for your interest!

You’ll find the 2023 Fairtrade America Consumer Insights report here.

If you have any questions, our team would be glad to chat! Contact us at questions@fairtradeamerica.org or fill out our “Get Started” form to begin exploring certification options for your company.

This data underscores what we know about our own customers – that they are looking for high-quality products that also benefit farmers, workers, communities and the environment.

Una Hrnjak, Director of Sustainability at ALDI USA

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The Fairtrade America team is here to support you on the path to certification. Together, we can determine the next steps for your business to become more sustainable.

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