The most recognized ethical label
Fairtrade International was recognized as the “gold standard” for fair trade labels, according to an independent analysis, scoring top marks in 31 out of 45 categories. By joining the Fairtrade system, you are part of this gold standard!
Share your Fairtrade story
Deepen consumer understanding of your Fairtrade journey with a blog post like this one from Conscious Step.
Consider topics like: What does Fairtrade mean to you in one word? Interview your company’s Fairtrade lead about how and why they advocate for Fairtrade.
Fair Trade Landing Page
A landing page can be a simple, fun way to build your brand connection with Fairtrade like the one Kicking Horse created. We recommend including a few producer images, pack shots, Fairtrade talking points that speak to you, a link to the Fairtrade America site and a quote from your leadership on why you’re invested in Fairtrade.
Line up a series of social media posts announcing your new Fairtrade product and why Fairtrade is important to your brand. Check out this example from Reese Artichoke for inspiration.
Tips: Show the Fairtrade logo or package shots to help your fans identify this new product. Set up a cadence of speaking to Fairtrade within your social media schedule.
Challenge: Organize a social media giveaway in partnership with another Fairtrade brand.
Use our standard press release format and share. Talk to your Account Manager about how to partner with Fairtrade in this announcement.
Share the good news with your community via email announcement. We’re happy to provide high-quality farmer photos, videos and quotes for this.
Fair trade will only be finished when fair and equitable trade becomes the norm and not the exception.Bryan Lew, COO Fairtrade America