Share your Fairtrade story
Access Fairtrade Marketing Assets
Fairtrade America has created a range of materials to support your storytelling in our Partner Support Folder. From our Licensee Toolkit, Communications Guide, social media templates, farmer photos, statistics and more, we have what you need to get started.
Check the latest partner newsletter or reach out to your account manager for access to these helpful tools.
Include a mention on your website
A landing page that outlines your brand’s commitments to people and the planet, like the one Navitas Organics created, is a great way to build your brand connection with Fairtrade and help your followers and shoppers understand what you stand for.
Consider including elements like farmer images and stories, impact data from Fairtrade, talking points that speak to you, a link to the Fairtrade America site and a quote from your leadership on why you’re invested in Fairtrade. Our team is happy to review content with you!
Create blog content
Deepen consumer understanding of your Fairtrade journey with a blog post like this one from Conscious Step.
Consider topics like: What does Fairtrade mean to you in one word? Interview your company’s Fairtrade lead about how and why they advocate for Fairtrade.
Add Fairtrade to your social schedule
Line up social media posts featuring your Fairtrade products and why Fairtrade is important to your brand. Check out this example from Russell Stover for inspiration.
Tips: Show the Fairtrade logo or package shots to help your fans identify Fairtrade items in their shopping. It could also be helpful to establish a regular cadence Fairtrade content within your social media schedule to build recognition and understanding.
Challenge: Organize a social media giveaway in partnership with another Fairtrade brand.
Leverage your email communications
Include information or announcements related to Fairtrade and your brand’s commitment and impact through your email communications to internal and external stakeholders. You can find up to date content to share on our News & Insights page, and check out our Partner Support Folder for messaging and graphics.
Engage in Fairtrade consumer-facing campaigns
Fairtrade America launches regular campaigns to raise awareness of Fairtrade’s work with farmers and our certified products. Our brands are important partners in spreading that message!
Keep an eye on our partner communications and monthly newsletters for ways to engage alongside us during our special campaigns, like our annual activations during Fair Trade Month.
The most recognized ethical label
Fairtrade International was recognized as the “gold standard” for fair trade labels, according to an independent analysis, scoring top marks in 31 out of 45 categories. By joining the Fairtrade system, you are part of this gold standard!