Communicate your commitment

You did something incredible. Getting Fairtrade certified takes effort, resources and commitment. You are part of a group of companies that are shaping a better world for people and planet. You are part of the Fairtrade story.

Woman in Cote d'Ivoire carries water from well built with Fairtrade Premium
cocoa beans

What is Fairtrade?

Fairtrade fights for a better deal for nearly 2 million farmers and workers around the world. We do this in four big ways:

  • Unique pricing model
  • Rigorous standards
  • Local & regional experts
  • Global support network
37,000+ products carry the Fairtrade Mark

Share your Fairtrade story

  • Access Fairtrade Marketing Assets

    Fairtrade America has created a range of materials to support your storytelling in our Partner Support Folder. From our Licensee Toolkit, Communications Guide, social media templates, farmer photos, statistics and more, we have what you need to get started.

    Check the latest partner newsletter or reach out to your account manager for access to these helpful tools.

  • Hand holding small yellow fruit.

    Include a mention on your website

    A landing page that outlines your brand’s commitments to people and the planet, like the one Navitas Organics created, is a great way to build your brand connection with Fairtrade and help your followers and shoppers understand what you stand for.

    Consider including elements like farmer images and stories, impact data from Fairtrade, talking points that speak to you, a link to the Fairtrade America site and a quote from your leadership on why you’re invested in Fairtrade. Our team is happy to review content with you!

  • Create blog content

    Deepen consumer understanding of your Fairtrade journey with a blog post like this one from Conscious Step.

    Consider topics like: What does Fairtrade mean to you in one word? Interview your company’s Fairtrade lead about how and why they advocate for Fairtrade.

  • Add Fairtrade to your social schedule

    Line up social media posts featuring your Fairtrade products and why Fairtrade is important to your brand. Check out this example from Russell Stover for inspiration.

    Tips: Show the Fairtrade logo or package shots to help your fans identify Fairtrade items in their shopping. It could also be helpful to establish a regular cadence Fairtrade content within your social media schedule to build recognition and understanding.

    Challenge: Organize a social media giveaway in partnership with another Fairtrade brand.

  • Leverage your email communications

    Include information or announcements related to Fairtrade and your brand’s commitment and impact through your email communications to internal and external stakeholders. You can find up to date content to share on our News & Insights page, and check out our Partner Support Folder for messaging and graphics.

  • Choose the world you want mural campaign

    Engage in Fairtrade consumer-facing campaigns

    Fairtrade America launches regular campaigns to raise awareness of Fairtrade’s work with farmers and our certified products. Our brands are important partners in spreading that message!

    Keep an eye on our partner communications and monthly newsletters for ways to engage alongside us during our special campaigns, like our annual activations during Fair Trade Month.

$2/day is what many smallholder farmers around the world live on, according to the World Bank
Boy drying cocoa
Beautiful pile of multicolored cocoa pods

Additional tools

Here are many more tools and resources to help you communicate your commitment to Fairtrade.

The most recognized ethical label

Fairtrade International was recognized as the “gold standard” for fair trade labels, according to an independent analysis, scoring top marks in 31 out of 45 categories. By joining the Fairtrade system, you are part of this gold standard!