About the Campaign
Art has sparked conversations on social justice issues and hope for change for generations. That’s why we decided to create the Choose Fairtrade mural campaign – to celebrate the men and women who grow staple goods like coffee, cocoa and bananas and bring to light the challenges that they face because of unfair trade. By choosing Fairtrade, you are choosing a world where farmers and workers get a fair deal, women thrive and the environment is prioritized.
Explore the Murals
About Fairtrade America
We are the US branch of Fairtrade International – a network of nearly 2 million farmers and workers, 2,400+ businesses and countless shoppers worldwide. We work to create a world where all farmers and workers can enjoy secure and sustainable livelihoods so that they can thrive and have the freedom to decide on their own futures.
We do this by supporting and challenging US businesses to prioritize the people and places that are behind the products we use every day. By improving the terms of trade – a notorious driver of inequality – we put money back in the hands of farmers and workers, which they choose how to spend.
We didn’t do this alone! We are so grateful to Rosine Bekoin, Segundo Alejandro Guerrero Mondragón and Natividad Vallejos for allowing us to share their stories. To Kaladi Coffee Roasters, Lassens Natural Foods and Vitamins and The Turnip Truck for hosting these beautiful murals. To Giovannie “JUST” Dixon, Tarabella Aversa and Levi Ponce for using your art to raise awareness about Fairtrade. To Cafe Femenino, CAYAT Cooperative, INFRA, and Norandino Coffee Cooperative for actively supporting this initiative.