Choose Fairtrade

Choose the world you want

Every trip to the grocery store or online shop is an opportunity to choose the world you want. We want a world where farmers get paid a fair price for their goods, women thrive and the environment is prioritized. We partnered with local artists in three US cities to spread the word and remind each passerby that we all have an incredible opportunity to create the world we want.

Cocoa beans split and laid out to check for quality.
Choose Fairtrade. Choose the world you want.

Why public art?

Art has sparked conversations on social justice issues and hope for change for generations. That’s why we decided to create the Choose Fairtrade mural campaign – to celebrate the often unseen people who grow products we use everyday like coffee, cocoa and bananas and bring to light the challenges that they face because of unfair trade. By choosing Fairtrade, you are choosing a world where farmers and workers get a fair deal, women thrive and the environment is prioritized.

Explore the murals

Coffee farmer in broad brimmed hat on his property in Indonesia.

About Fairtrade America

We are the US branch of Fairtrade International – a network of nearly 2 million farmers and workers, 2,400+ businesses and countless shoppers worldwide. We work to create a world where all farmers and workers can enjoy secure and sustainable livelihoods so that they can thrive and have the freedom to decide on their own futures.

We do this by supporting and challenging US businesses to prioritize the people and places that are behind the products we use every day. By improving the terms of trade – a notorious driver of inequality – we put money back in the hands of farmers and workers, which they choose how to spend.

We didn’t do this alone! We are so grateful to Rosine Bekoin, Segundo Alejandro Guerrero Mondragón and Natividad Vallejos for allowing us to share their stories. To Kaladi Coffee Roasters, Lassens Natural Foods and Vitamins and The Turnip Truck for hosting these beautiful murals. To Giovannie “JUST” Dixon, Tarabella Aversa and Levi Ponce for using your art to raise awareness about Fairtrade. To Cafe Femenino,  CAYAT Cooperative, INFRA, and Norandino Coffee Cooperative for actively supporting this initiative.