Coffee Impact Report – 2018 & 2019

11 December 2020
unroasted coffee in production
Top Producing Countries

Our geographic reach

Over 87% of coffee harvested comes from Latin America and the Caribbean, with over 2,376,595 acres of land under Fairtrade coffee certification. Top Producing Countries include:

Colombia

Honduras

Peru

Nearly 57M pounds of coffee was produced by Fairtrade organizations in 2019.
Our Impact

Fairtrade coffee market landscape in the US

The coffee sector is faced with a wide range of sustainability challenges including record-low market prices, climate change pressures, decreasing soil fertility, gender imbalances, and an aging generation of producers. Fairtrade recognizes the need to dignify the work of farmers and workers by advocating for a fairer price and providing farmers with economic stability in an unpredictable and volatile market environment.

The Fairtrade Minimum Price (FMP) is a floor price that covers producers’ average costs of production and allows them access to their product markets. If the market price exceeds the FMP, farmers negotiate with buyers to sell at a higher price based on quality and other factors. In addition, coffee farmers receive a Fairtrade Premium.

22% Fairtrade coffee sales outperform conventional coffee by 22% as of 2019.

Fairtrade coffee market trends

2016, 18,102,692 kg; 2017, 19,960,313 kg; 2018 22,835,346 kg; 2019, 25,810,715 kg

Fairtrade coffee sales volume

2016: 7,981,911.37; 2017: $8,800,981; 2018: $9,582,501; 2019: $10,768,267

Fairtrade coffee premiums paid

13% more coffee was produced in 2019 by Fairtrade producers than the previous year.
The People and Causes You Support

Fairtrade drives women's empowerment: women's roles in coffee production

Fairtrade is working to improve women’s equality in coffee production. In 2018-2019, over 70% of Kenyan farmers were small landholders. While women made up three-quarters of the workforce on these lands, they only represented 40% of management. Women also continue to be one of the most vulnerable populations in coffee production and lack secure rights to production resources, land ownership, and access to credit facilities.

With support from Fairtrade, the Growing Women in Coffee project has helped 480 women become members of two coffee co-operatives, introducing more women into coffee management. In 2018, participants in this project introduced a women-owned brand into their local market: Zawadi Coffee. The commercialization of Zawadi Coffee demonstrates the potential of coffee to promote gender equality and empowerment.

“Firstly, it’s about the women, but it’s also about the whole community. Giving the women economic empowerment – allowing them to own and nurture their own coffee bushes – means they can learn and help others learn. The impact of this is seen in the quality of the plants they grow, socially in the community, and especially in the glow on the women’s faces. And now we have a product to show for all their hard work too.” – Marion Ng’ang’a – Agronomist, Fairtrade Africa

Fairtrade Premium and organic trends

Fairtrade Premium Use: Payments to members 24%; Facilities and infrastructure 19%; Human resources and administration 20%; Implementation of on-farm best practices 6%; Training and capacity building of Producer Organization staff, board, committees 3%; Provision of agricultural tools and inputs 9%; Farmer training in agricultural or business practices 6%; Other 15%

Fairtrade Premium use

2018: Organic 12,072,863 kg 2019: 13,500,792; Conventional 2018: 2018: 10,762,483 2019: 12,309,923

Organic vs. conventional coffee volumes sold in North America

Responding to climate change

Farmers are at the forefront of climate change, experiencing devastating effects that threaten their livelihoods. Fairtrade is supporting farmers to adapt to these changes and mitigate the effects on their crops and growing conditions.

The Finnish Ministry of Foreign Affairs and Aldi Germany have supported almost 5,000 coffee farmers to adapt to and mitigate climate change effects in Honduras. This three-year partnership launched in 2018 and has been instrumental in supporting cooperatives to recover from the devastating coffee rust epidemic of 2014.

Farmers in this program have since introduced more resistant coffee varieties, using fruit trees to provide shade for coffee bushes and providing families with additional income. Over 90% of the farmers in the program increased the number of their coffee plants in 2018 and showed improved profitability. Demonstration plots have turned into community innovation centers, where coffee sector actors across Honduras come to learn and share sustainable agricultural practices.

52% of Fairtrade coffee is also organic, and farmers are regularly trained to ensure environmentally sustainable production and compliance with all Fairtrade and organic standards.
Thank you to all our partners & supporters

Celebrate your impact

We hope that you will join us in better advocating for coffee farmers by: