Individual actions and choices, down to the most basic material items, like bedding, add up to positive or negative impact in the world. That’s what our newest partner, Whisper Organics, believes, and it’s why they’ve launched a partnership with Fairtrade America to bring shoppers high-quality, Fairtrade cotton bedding.
Hear more from Whisper Organics founder, Yona Rothman:
Please introduce yourself – what is your role with Whisper Organics?
I’m Yona Rothman, one of the proud founders of our company.
Tell me about your Whisper Organics. What’s your mission?
We believe individual decisions and actions collectively impact and affect our world and its future. It’s the small positive acts that ultimately add up making our world into a more wholesome place. Our focus is creating organic bedding produced in the right way. Bedding is such an essential element of our daily lives, it’s important that it’s natural and healthy and created sustainably and ethically. In other words, that the material (cotton) is grown and produced in a way that does not hurt our environment and that everyone involved with the growing/manufacturing process is treated fairly. We want to offer such bedding products at fair pricing.
What is the story behind Whisper Organics Fairtrade cotton bedding?
We were exploring ways to further enhance and develop the sustainability of our products and have heard a lot about Fairtrade. Since then it’s been a very smooth and positive process dealing with Fairtrade.
Why did you choose to certify your product Fairtrade?
Fairtrade was simply a natural next step in moving toward our goals. With one Fairtrade certified product for now, we’re hoping to use Fairtrade cotton for many of our other products down the line.
What makes your product unique?
We pride ourselves on the quality of our product, and we’ll constantly work toward improving them. We take customer feedback into account and are very focused on refining our bedding products so they’re comfortable and sound, while keeping them affordable.
How do you use your business to create a more sustainable world?
Our business is one additional force in the collective movement toward healthy, sustainable living. Bedding is necessary, so why not have it produced in a fair respectful way? We donate large quantities of our goods annually to organizations as well as give a significant amount of our income to charity. We believe those who give only get in return. We’re also extremely accommodating with our customers and if someone is unhappy in any form or fashion we offer refunds. This encourages customers to keep the product thereby cutting back on unnecessary packaging/shipping and a need to purchase excess bedding.
“Our business is one additional force in the collective movement toward healthy, sustainable living.” – Yona Rothman, Founder of Whisper Organics
What’s next for Whisper Organics?
We’re always on the lookout for new products, ones that people will appreciate and enjoy. It takes extra effort to find products that can be produced in ways that minimize any harm to our environment, but we’re excited about this challenge. In five years, I would hope we’ll have refined some of our existing products making them even better, and that we’ll be offering a whole new array of additional ones.
What inspires you and your team to work towards business for good?
We believe in purpose and meaning, that our actions all have an effect on ourselves, the people around us and the world at large. Honesty and fairness is paramount for us. We’re attentive to our customers’ concerns, as we can picture ourselves in their place. So the more we can expand and positively affect people, i.e. our own staff, business partners, and our customers, as well as the world at large, the better.
What is one key takeaway for customers to know about Whisper Organics and your work with Fairtrade?
We care, that’s why we’re looking forward to working with Fairtrade so we can sleep soundly knowing our values are being supported and maintained.
How can a customer get involved with your brand?
Well feedback and suggestions are always highly appreciated. Subscribing to our email for product alerts and discounts, and following us on social media.
Where can customers find your Fairtrade products?
We’re in this together
Fairtrade America partners with brands on the journey to certification and beyond. We can help with everything from finding a certified supply chain to marketing your newly certified product.Get in Touch