Amazon’s New ‘Climate Pledge Friendly’ Program Helps Fairtrade Consumers to Choose the World They Want
Fairtrade today announced that it is participating in Amazon’s Climate Pledge Friendly program, making it easier for customers to discover and shop for more sustainable products on Amazon, including many Fairtrade-certified goods.
Launching in the US, customers will now see the Climate Pledge Friendly badge on more than 25,000 products, which will make it easier to identify which products are helping to preserve the natural world, such as through reducing the carbon footprint of shipments to customers.
Amazon evaluated hundreds of external sustainability certifications and chose organizations that certify products with proven environmentally-related sustainability benefits. Through on-the-ground sustainable farming advice and securing better incomes, Fairtrade equips farmers and workers to tackle climate change challenges. All Fairtrade producers follow rigorous environmental standards, which include reducing carbon footprints and pollution, finding organic alternatives, bans on deforestation and protecting biodiversity. So every time consumers choose Fairtrade, they’re choosing a better future for people and the planet, and with this new Amazon initiative they can make a more informed choice.
“It’s fantastic to see Amazon helping shoppers to find sustainable products more easily. Fairtrade is committed to supply chain transparency and environmental protection, and we are therefore delighted to be involved in Amazon’s Climate Pledge Friendly program” said Darío Soto Abril, CEO of Fairtrade International. “I look forward to seeing it launch in the US, and hope it will encourage even more brands to source more sustainably and certify their products, for the benefit of farmers, workers and our shared planet.”
The selection for Climate Pledge Friendly includes grocery, household, fashion, beauty and personal electronics products, as well as other items from a range of categories—including much loved Fairtrade brands.
Driving demand for, and sales of, sustainable products will not only support producers with climate resilience but also result in higher incomes for producers, thanks to the Fairtrade guaranteed Minimum Price and Premium.
Anne Marie Yao, Côte d’Ivoire and Regional Cocoa Manager at Fairtrade Africa
Anne Marie Yao, a cocoa producer from Côte d’Ivoire and Regional Cocoa Manager at Fairtrade Africa commented “We are really excited to see this development from Amazon. As producers, we are on the frontline of climate change, which affects our crops and our livelihoods, so we welcome this program. Driving demand for, and sales of, sustainable products will not only support producers with climate resilience but also result in higher incomes for producers, thanks to the Fairtrade guaranteed Minimum Price and Premium. Anything that helps consumers to choose Fairtrade, helps us as producers to improve our livelihoods and protect the environment.”
For detailed information on the program qualification criteria and to start shopping for these products visit http://www.amazon.com/ClimatePledgeFriendly or look for the Climate Pledge Friendly badge on qualifying products.
About Fairtrade America
Fairtrade America betters the lives of farmers and workers in developing countries by inspiring businesses to implement ethical production practices and assisting shoppers in making informed purchasing decisions. Fairtrade America is the US chapter of Fairtrade International, the original and global leader in fair trade certification with over 30 years of experience working to make trade fair, with headquarters in more than 30 countries across the globe. A non-profit 501(c)3 organization, Fairtrade America is the world’s largest and most recognized fair trade system—part of a global movement for change. Learn more at www.fairtradeamerica.org, and by connecting with Fairtrade America on Instagram and LinkedIn.
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