3 ways your brand can get involved
Talk about the impact that climate change has on farmers and workers.
Share real farmer stories
Highlight that shopping Fairtrade is one way to prioritize the planet
Amplify the message
Each week of the Choose Fairtrade. Choose the Planet. campaign, we will be highlighting a different commodity. We encourage businesses to share their connection with people and the planet during their corresponding week! Feel free to use the messaging below, or get creative and make your own content.
General Messaging
Get inspired by this general campaign messaging! Feel free to copy/paste or get creative and make it your own.
Commodity Specific Messaging
Explore the commodity-specific messaging we have prepared for bananas, cocoa, coffee and cotton.
Graphics
Use our campaign graphics directly or use them as inspiration for creating your own!
Farmer Stories to Highlight
Farmers are already experiencing the effects of climate change. Shed light on the realities of this crisis and how real people are adapting to this changing world.
Using Premium Funds to support conservation
Farmers and workers from a banana cooperative in Panama are helping to conserve sea turtles with a portion of their funding from the Fairtrade Premium.
Collaborating with coffee farmers in Kenya to adapt together
Judith Roto, a coffee farmer from Kibukwo in western Kenya, enthusiastically reflects on her experiences with Fairtrade’s climate program in Kenya.
Diversifying crops to create more stability
Watch this video to see how one woman-led cooperative in Honduras diversified their crops and then took it to the next level.
How Fairtrade is tackling the climate crisis
It’s farmers who are on the front line of the climate crisis, feeling the worst effects right now. But they are working hard to win a better future for all of us.
