Mission, Vision & Values

Fairtrade America is the US branch of Fairtrade International – a global network that spans over 100 countries and works with about 2 million farmers. Fairtrade is a different way of doing business – one that prioritizes the people and places behind products we use every day.

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Flower worker stands outside greenhouses in Kenya.
Many Fairtrade certified white rose buds

Our Values

Our team in the US is committed to continuous growth. We regularly take a look at our internal practices to figure out new ways of collaborating more effectively with one another. In all that we do, we prioritize:

  • Action
  • Integrity
  • Respect
  • Challenge
  • Optimism
Join our team
Yellow Fairtrade certified bananas sit in a beautiful produce display.

Fairtrade’s mission is to connect disadvantaged producers and consumers, promote fairer trading conditions and empower producers to combat poverty, strengthen their position and take more control over their lives. Our vision is a world in which all producers can enjoy secure and sustainable livelihoods, fulfill their potential and decide on their future.

We are committed to diversity, equity, and inclusion

Fairtrade America recognizes that being inclusive is about action. Therefore, we are not only advocating for justice, equality and non-discrimination for farmers and workers in low- and middle-income countries, but also within our own organization and with commercial partners, governments and the communities where Fairtrade products are produced and purchased.

Read our DEI statement.

Learn more about Fairtrade

Man inspects drying coffee beans at Fairtrade certified farm in Mexico.

The Fairtrade Difference

Fairtrade makes a tangible impact in farming communities around the world. Find out more about the difference between fair trade and unfair trade, and what these practices mean for people in the Global South.

Green leaf with yellow coffee rust

Explore the Issues

Trade is an essential lever for sustainable long-lasting change. Learn how buying Fairtrade products affects issues like gender equality, child labor, workers' rights and the environment.

Two mugs rest on a wooden counter at an organic market.

Get Certified

Fair trade can offer a competitive advantage for your company. It adds transparency and creates more sustainable farming communities around the world. Find out what certification can do for your business.

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I am afraid of nothing because I know how to manage my money. I am stronger. I am a leader of many people now and know I can do things on my own.

Rosine, Cocoa Farmer from Cote d'Ivoire