Muralist J Muzacz standing in front of his Fairtrade Month mural at Wheatsville in Austin, TX.

Celebrate Fairtrade Month!

Join us this October! Brag about the Fairtrade ingredients in your amazing products, share the impact your business makes as part of the Fairtrade movement, and show your commitment with giveaways and promotions on Fairtrade products.

Fairtrade coffee drying
We Are Fairtrade

Choosing Fairtrade is more than buying and selling products, more than being a business partner, an advocate, or farmer. When we choose Fairtrade, we participate in a vision for a better world – a world where farmers and workers have an equal seat at the table. We become part of a movement for change that makes a difference. We embody Fairtrade’s values of equality, dignity, and respect. We are Fairtrade.

Fairtrade America and Fairtrade Canada have partnered to celebrate the Fairtrade movement across both countries and close the gap between American shoppers and Fairtrade farmers and workers around the world through our, ‘We Are Fairtrade’ campaign.

How we're celebrating

On October 1st, we’re launching the ‘We Are Fairtrade’ Campaign across the US and Canada. With public art, in-store activations and digital storytelling, we hope to increase overall awareness and support for Fairtrade certified products. And remind shoppers that together, We Are Fairtrade.

Tools to spread the word

  • Content for Social Media and Email

    Use the graphics and suggested copy we’ve created or customize the graphics to match your brand’s look and feel with our Canva templates.

    Be sure to tag us at @FairtradeMarkUS and incorporate our campaign hashtag: #WeAreFairtrade

    Get social graphics, templates, and copy
  • Digital Stamp

    We’ve created a digital stamp for you to add to any of your content and showcase your commitment to make trade fairer for farmers and workers.

    Get the stamp
  • Promote your Fairtrade products

    Want to feature a discount, giveaway or special pricing on your Fairtrade certified products this October? Complete the form linked below to have your Fairtrade Month promotions featured on We will be sharing this with our followers throughout the campaign!

    Submit your promo info
  • Partner for a giveaway

    Fairtrade Month is a great moment to promote your certified products and to connect with other certified Fairtrade America brand partners. We encourage you to consider a joint Fairtrade giveaway (see this example!).