Shoppers recognize the value of sustainable sourcing
Bananas have to be cheap, right? Consumers today are more and more aware that “cheap” comes at a cost for people, the planet or both. Our latest consumer research shows that there’s a lot of room to grow in bananas!
Based on average prices of conventional and organic bananas, the cost difference of purchasing Fairtrade certified fruit is just $5-11 per year over the cost of purchasing uncertified bananas. A majority of US shoppers surveyed think that’s an acceptable premium to pay for a sustainable, ethically sourced banana!
Brands we work with
Fairtrade has improved our members' and farmworkers' standard of living. We now have the resources to help the community and conserve the environment.
Jovanny Coronel, Treasurer of El Guabo, a banana cooperative in Ecuador
Supporting a more sustainable banana industry
Fairtrade Banana Dashboard
Our global Fairtrade Banana Dashboard is a free tool to provide up-to-date insights on all things bananas, including supply chain risks, Fairtrade programs for banana farmers and workers, impact data and more!
The Fairtrade Standards
We set rigorous standards in collaboration with farmers and businesses that address economic, social and environmental sustainability across the entire supply chain.
The Fairtrade Difference
True sustainability, for people and for the planet, means secure livelihoods for the farmers our supply chains depend on. Learn more about Fairtrade's approach!
Want to learn more?
Get in touch with our team to answer your Fairtrade banana questions!
Thanks for reaching out!
Our team will be in touch soon. In the meantime, learn more about how Fairtrade is supporting farmers in achieving more sustainable livelihoods!
We’re in this together
Fairtrade America partners with brands on the journey to certification and beyond. We can help with everything from finding a certified supply chain to marketing your newly certified product.
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