You're part of the global fair trade movement

Join brands and Fairtrade organizations around the world on May 14, 2022 in celebrating World Fair Trade Day! Use this toolkit of resources to share your Fairtrade commitment, impact and vision for the future with your consumers.

We're fairer together.

On May 14, World Fair Trade Day (WFTD), we’re celebrating the growth of the fair trade movement – a collective effort centered around the farmers and workers at the heart of our supply chains. As part of the global Fairtrade community, you’re playing a significant part in rebalancing trade by prioritizing the people behind your products.

Let’s invite shoppers to join the movement and celebrate all that we can do together when we choose Fairtrade!

Tools to tell your story

  • 1

    Social Graphics

    Use social graphics to share powerful messages with consumers about the importance of choosing Fairtrade products like yours. Post the graphics we’ve created, or use them as inspiration to create your own! Don’t forget to tag @FairtradeMarkUS so we can be sure to re-share as well.

    Get graphics and social copy
  • 2

    WFTD '22 Stamp

    We’ve created a digital stamp for you to add to any of your content and showcase your work in a global movement to make trade fairer for farmers and workers. Need a specific color? Let us know!

    Download the stamps
  • 3

    Blog Content Prompts

    World Fair Trade Day is a great opportunity to share deeper educational content about your brand’s commitment to Fairtrade sourcing. To get you started, we’ve created a number of SEO-friendly blog post prompts inspired by commonly asked questions!

    Check out the prompts
  • Fairtrade coffee farmer

    Farmer Photos & Stories

    Connect your consumers with the farmers themselves and show what can happen when we’re all choosing Fairtrade! We’ve curated a selection of farmer photos and stories for each of our top product categories for you to use across your own channels.

    Get photos & stories
  • 5

    Email Newsletter Copy

    We’ve drafted some email copy for you to use in your consumer-facing communications to share about World Fair Trade Day and your Fairtrade commitments. Take this and customize it for your audience and brand voice!

    Get email copy

See the impact

Real people, real places, real impact. Read more stories about how Fairtrade makes a tangible impact in farming communities across the world.

Read stories

Explore More