Activate your shoppers

Fairtrade makes a real impact in farming communities. Over the last decade, Fairtrade farmers around the world have earned $2 billion in Fairtrade Premium to invest in their businesses and communities! By offering Fairtrade certified products in your store, you are part of this global movement to rebalance trade for people and the planet. Together, We Are Fairtrade.

October is Fairtrade Month, and we are celebrating everyone who stands with farmers. Join is reminding shoppers that we all have an incredible opportunity to create the world we want!

Yellow Fairtrade certified bananas sit in a beautiful produce display.
We Are Fairtrade

About our campaign

We are celebrating everyone who makes Fairtrade happen – including you! Every purchase of a Fairtrade certified product from your store helps shift the balance of trade, so farmers get a better deal.

This Fairtrade Month, let’s celebrate together. Brands are offering promotions on Fairtrade products. Fairtrade Advocates in the US and Canada are getting the word out. We’re sharing farmer stories throughout October, and we’re installing three new murals! How do you want to celebrate?

Campaign highlights

12 beautiful murals

Since 2020, we have partnered with local artists and retailers to install murals in cities across the US. This year, we are installing three more murals and celebrating the featured farmers in October!

Woman cocoa farmer in Cote d'Ivoire reaches for green pod.

Sharing real farmer stories

Our diverse and beautiful murals feature portraits of real Fairtrade farmers and connect visitors with the people who grow and produce their food, like Rosine, a cocoa farmer from West Africa.

Influencer, Anne Marie John visiting Fairtrade America's mural in Denver, CO at Kaladi coffee roasters highlighting a Fairtrade coffee farmer.

Connecting local and global

We collaborate with local retailers and content creators to amplify Fairtrade in their backyard. We are also collaborating across borders with Fairtrade Canada, inviting all our followers to celebrate and engage online!

Get involved in the 2024 campaign

We want to send you free signage to showcase Fairtrade in your store!