About the campaign
Art has sparked conversations on social justice issues and hope for change for generations. That’s why we decided to create the Choose Fairtrade mural campaign – to celebrate the people who grow staple goods like coffee, cocoa and bananas and bring to light the challenges that they face because of unfair trade. By choosing Fairtrade, you are choosing a world where farmers and workers get a fair deal, women thrive and the environment is prioritized.
Campaign highlights from last year
Tools to engage with shoppers
Showcase your store’s commitment to Fairtrade by participating in our “Choose Fairtrade. Choose the world you want.” merchandising contest! Display products with the Fairtrade Mark, point shoppers toward ChooseFairtrade.org, and help us stir meaningful conversations and difference-making purchases all month long. Plus, there are some great prizes for the top 3 stores!
"Choose Fairtrade" In-Store Displays
Greet shoppers with in-store signage that connects them to the people behind their food! Use our “Choose Fairtrade. Choose the world you want.” printable graphics for your end-caps, counter-top signs, and shelf talkers.
Stats, Quotes & Talking Points
Need a quick stat? A quote from a farmer that illustrates how Fairtrade fits into their life? Or talking points on the campaign and explaining Fairtrade to your shoppers? Look no further!
"Why I choose Fairtrade" Video
Tell your Fairtrade story to consumers by recording a short video on the theme “Why I choose Fairtrade.” Post on your channels in October, tagging @FairtradeMarkUS and #ChooseFairtrade, and share it with our team so we can promote it on our channels too!
Social Media Posts
Use content we’ve created for our partners to engage on social media, and be sure to use #ChooseFairtrade to amplify our collective message in October. (More posts will be added here!)
Get involved in the 2021 campaign
Over the next few months we will be sharing more tools, resources and ways to get involved in the 'Choose Fairtrade. Choose the world you want.' campaign that will launch in October.