Activate your shoppers

Every trip to the grocery store is an opportunity to choose the world you want. We want a world where farmers get paid a fair price for their goods, women thrive and the environment is prioritized.

That’s why we are partnering with local artists in three US cities to spread the word and remind each passerby that we all have an incredible opportunity to create the world we want.

Yellow Fairtrade certified bananas sit in a beautiful produce display.
Choose Fairtrade: Choose the world you want.

About the campaign

Art has sparked conversations on social justice issues and hope for change for generations. That’s why we decided to create the Choose Fairtrade mural campaign – to celebrate the people who grow staple goods like coffee, cocoa and bananas and bring to light the challenges that they face because of unfair trade. By choosing Fairtrade, you are choosing a world where farmers and workers get a fair deal, women thrive and the environment is prioritized.

2020

Campaign highlights from last year

Get involved in the 2021 campaign

Over the next few months we will be sharing more tools, resources and ways to get involved in the Choose Fairtrade: Choose the world you want. Campaign that will launch in October.