About the campaign
Art has sparked conversations on social justice issues and hope for change for generations. That’s why we decided to create the Choose Fairtrade. Choose the world you want. mural campaign – to celebrate the people who grow staple goods like bananas, cocoa, coffee, and tea and bring to light the challenges that they face because of unfair trade. By choosing Fairtrade, you are choosing a world where farmers and workers get a fair deal, women thrive and the environment is prioritized.
Nine beautiful murals
Since 2020, we have created nine murals in cities across the country. Each mural features a farmer and is painted by local artists. We're connecting consumers with the people who grow and produce their food. Learn more here.
Sharing real farmer stories
All murals and signage contain QR codes that lead directly to deeper content on the featured farmers, like this story about Rosine, a cocoa farmer from West Africa.
Connecting local and global
We collaborated with local retailers and influencers to amplify the human-centered connection between shopping local and shopping fair trade.
Tools to engage with shoppers
In-store displays for your shop
Greet shoppers with in-store signage that connects them to the people behind their food! Use our “Choose Fairtrade. Choose the world you want.” printable graphics for your end-caps, counter-top signs, and shelf talkers.
Stats & Talking Points
Need a quick stat? Or talking points on the campaign and explaining Fairtrade to your shoppers? Look no further!
Social Media Posts
Use content we’ve created for our partners to engage on social media, and be sure to use #ChooseFairtrade to amplify our collective message in October. (More posts will be added here!)
Get involved in the 2022 campaign
Throughout October, we will be sharing farmer stories from our 'Choose Fairtrade. Choose the world you want.' campaign. Subscribe to follow along.