Activate your shoppers

Every trip to the grocery store is an opportunity to choose the world you want. We want a world where farmers get paid a fair price for their goods, women thrive and the environment is prioritized.

October 1 is the start of Fair Trade Month, and we are partnering with local artists in three US cities to spread the word. Let’s remind each passerby that we all have an incredible opportunity to create the world we want. Find in-store and digital assets below, and join the movement.

Yellow Fairtrade certified bananas sit in a beautiful produce display.
Choose Fairtrade. Choose the world you want.

About the campaign

Art has sparked conversations on social justice issues and hope for change for generations. That’s why we decided to create the Choose Fairtrade. Choose the world you want. mural campaign – to celebrate the people who grow staple goods like bananas, cocoa, coffee, and tea and bring to light the challenges that they face because of unfair trade. By choosing Fairtrade, you are choosing a world where farmers and workers get a fair deal, women thrive and the environment is prioritized.

2020 + 2021

Campaign highlights

Tools to engage with shoppers

  • cacao farmer on a shelf talker for Fair Trade Month

    In-store displays for your shop

    Greet shoppers with in-store signage that connects them to the people behind their food! Use our “Choose Fairtrade. Choose the world you want.” printable graphics for your end-caps, counter-top signs, and shelf talkers.

    Download creative assets
  • 2

    Stats & Talking Points

    Need a quick stat? Or talking points on the campaign and explaining Fairtrade to your shoppers? Look no further!

    Download now
  • Choose Fairtrade social graphic

    Social Media Posts

    Use content we’ve created for our partners to engage on social media, and be sure to use #ChooseFairtrade to amplify our collective message in October. (More posts will be added here!)

    Download posts & creative assets

Get involved in the 2022 campaign

Throughout October, we will be sharing farmer stories from our 'Choose Fairtrade. Choose the world you want.' campaign. Subscribe to follow along.