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Why are the same Fairtrade prices set worldwide and others set for specific countries or regions?

Some Fairtrade products—like cocoa, nuts and juices—have the same price across the world. However most products have prices set specifically for a country or region, to more accurately reflect the production costs involved, which often greatly differ.       Most commonly, Fairtrade International sets new prices at a regional level, to lessen the need for additional research, which may draw out the process of certifying new producer groups. If variances between production costs of countries within a region greatly differ, then the farmers or workers and other stakeholders agree on a price that is suitable for the entire region.

How does Fairtrade label composite products

A number of Fairtrade products are 100% Fairtrade certified, including sugar, coffee, rice, tea and flowers. Other products, however, such as cookies, chocolate and ice cream, are made with multiple Fairtrade ingredients including cocoa, vanilla and sugar, and non-certified ingredients such as eggs, milk or flour. These are called ‘composite products’.   Fairtrade has developed a number of requirements for use of the FAIRTRADE Mark on composite products - click here to find out more.

Why doesn’t Fairtrade certify coffee plantations?

Of the world’s coffee farmers, 70% are small-scale farm owners, who must deal with specific challenges in the international market. Fairtrade’s mission is to make trade fairer for these disadvantaged farmers and workers, and as such the system decided as a whole to support sustainable purchase from these small-holder farmers.

Who is Fairtrade America?

Fairtrade America is the independent, non-profit, local marketing organization for Fairtrade International, working with businesses in the USA who buy and sell Fairtrade products, and license the use of the FAIRTRADE Mark. We raise public awareness of the importance of fairer trade and adhere to and enforce the internationally agreed Fairtrade Standards.

Where can I find images of Fairtrade producers?

Get in touch to see how we can help you to source photos of Fairtrade producers. Email us at questions@fairtradeamerica.org

Where can I get free promotional materials?

You can order FREE Fairtrade promotional materials by filling in this form.

Can someone come and give a talk to my group?

There is high demand for Fairtrade representatives to talk on our system and producers, but unfortunately we are not able to accept all invitations. To request a speaker at a major event, please email us at events@fairtradeamerica.org.


FLOCERT is the independent third-party auditor that checks farmers and workers, traders and companies against the set Fairtrade Standards. They regularly audit to ensure that the rigorous social, economic and environmental standards are met. They hold an ISO 17065 standard for certification bodies.

How do I visit a Fairtrade Producer Group?

Though many producer groups receive requests for visits from committed consumers, they unfortunately are not able to host tours due to limited resources and the disruption it causes for their work. However some specific visits, such as those by the media or organizations looking to fund particular farms, may be able to be organized. Get in touch with our team to see if we can help with your request.       Some independent organizations are now working with a small number of Fairtrade groups to offer tourist visits and help the farmers to generate additional income. These include Makaibari Tea Estate in India, Higher Grounds Trading Co. visits to Mexican coffee cooperatives, and walks with The Toledo Ecotourism Association to visit cocoa farmers in Belize.       Please note that Fairtrade America claims no responsibility for these independent projects.

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