We call our certification label the FAIRTRADE Mark so that it won't get confused with other Fairtrade logos. The FAIRTRADE Mark is the certification label that only goes on Fairtrade certified products. It has a black box around a round design of a person reaching up to the sky. If you are promoting Fairtrade products, please use the Mark.
On the contrary, if you are partnering with Fairtrade America, please use our logo, which looks similar, but it does not have a black box.