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Fairtrade America releases new insights into consumer decision-making on eve of Expo West
Today’s shoppers are confronted with an overwhelming amount of options; the average supermarket carries over 47,000 different products.
At Fairtrade, we continue to promote gender equality in sectors that have long been male-dominated.
Undoubtedly, bananas’ popularity comes from their distinctive appearance – and their rock-bottom price. But what might be less well-known is that bananas as we know them are on the verge of extinction.
This Easter, choose Fairtrade treats to make life better for small-scale cocoa farmers around the world
You’re a conscious consumer and every Fairtrade purchase you make helps! But did you know you can extend your impact by supporting organizations that assist communities where Fairtrade happens?
A remarkable story emerged from Berlin recently when five children ages 10 to 11 approached high end fashion outlets asking for a job, saying they were willing to work long hours for low pay. Not surprisingly, they were rejected and told they were far too young to be employed – that it would be “child labor.”
The film of their experiment highlights the double standards which allow young children in some parts of the world to work long hours for low pay in harsh conditions – conditions which retailers and consumers wouldn’t accept in their own countries.
Fashion Revolution Week, April 23-29, is a call for change in the fashion industry. Subindu Garkhel, cotton manager at the Fairtrade Foundation, explains how we’re all connected to the often-invisible farmers and garment workers who make our clothes. Fairtrade America joins in asking brands #WhoMadeMyClothes?
Interest in sustainable fashion is booming as the Fashion Revolution sweeps the globe, but don’t forget about the small-scale cotton farmers at the beginning of most supply chains.
To an activist, the word impact can mean a lot of things. Impact is the white whale of the consciously-minded person or businesses. It’s how we measure our change in the world – change that, no matter how large or small, we hope will grow into something greater.