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This blog first appeared on the Huffington Post on June 2, 2016. It is republished here in honor of World Environment Day with kind permission.
Specialty coffee is a sustainability leader. From the world’s first Fairtrade coffee landing on store shelves more than 30 years ago, farmers, traders, roasters, and consumers have pushed the concept of sustainability a long way. But as different approaches gain traction – direct trade, fair trade, farm direct, etc. – many consumers are left asking which is better.
Are millennials ethical shopping hypocrites? New research highlighted by NPR today looked at millennials and how they buy chocolate – or not. While much has been made of their dedication and interest in all things local, organic and fair trade, a study from researchers at Kansas State University claims that when it comes to chocolate, this group looks no further than what’s at hand. But we at Fairtrade believe they’re better than that.
A remarkable story emerged from Berlin recently when five children ages 10 to 11 approached high end fashion outlets asking for a job, saying they were willing to work long hours for low pay. Not surprisingly, they were rejected and told they were far too young to be employed – that it would be “child labor.” The film of their experiment highlights the double standards which allow young children in some parts of the world to work long hours for low pay in harsh conditions – conditions which retailers and consumers wouldn’t accept in their own countries.
Many people think Labor Day is simply the capstone of summer; few realize the struggle that the holiday commemorates.
Some pairings just make sense. Peanut butter and jelly. Simon and Garfunkel. While each has its virtues individually, together they add up to something even better. Such is the case when you pair Fairtrade with organic, because each brings out the best in the other.
Throughout October’s Fair Trade Month - we realize we're kicking off early - Fairtrade America is featuring Fairness Champions, people from all walks of life with a unique perspective on what’s ‘fair’. Rebecca Walker Reczek, Ph.D., an associate professor of marketing at Ohio State University, shares insights from recent research on ethical shopping.
Lifestyle brand Conscious Step adds Fairtrade Certification
The coffee rust crisis of 2012 -2013 laid bare the precarious situation that hundreds of thousands of Latin American coffee farmers face every day. In some communities, farmers lost as much as 90 percent of their crop. Even today many farmers are struggling to recover. For some, diversification through beekeeping is showing promising results. Today on National Coffee Day, we've invited Food 4 Farmers, an NGO working with coffee farmers, to share their important work.