The Fairtrade Blog & News

  • Draman Sesame of Fairtrade co-op ECOJAD in Ivory Coast

    Millennials, we believe in you…

    21 June 2016 by Kyle Freund, Digital Content Manager

    Are millennials ethical shopping hypocrites? New research highlighted by NPR today looked at millennials and how they buy chocolate – or not. While much has been made of their dedication and interest in all things local, organic and fair trade, a study from researchers at Kansas State University claims that when it comes to chocolate, this group looks no further than what’s at hand. But we at Fairtrade believe they’re better than that.

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