The Fairtrade Blog & News

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    Who’s The Fairest? How NOT to Inspire Others to Shop Ethically

    27 September 2016 by Rebecca Walker Reczek, Associate Professor of Marketing, Ohio State University

    Throughout October’s Fair Trade Month - we realize we're kicking off early - Fairtrade America is featuring Fairness Champions, people from all walks of life with a unique perspective on what’s ‘fair’. Rebecca Walker Reczek, Ph.D., an associate professor of marketing at Ohio State University, shares insights from recent research on ethical shopping.

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