When you choose Fairtrade coffee, you are supporting coffee farmers around the globe getting a fair deal.
Fairtrade coffee has been produced & traded according to the rigorous, internationally-agreed Fairtrade Standards, and every bean can be traced back to the group of small-scale farmers who grew it.
The Fairtrade Minimum Price acts as a safety net when prices drop, giving Fairtrade coffee farmers the security that they will receive a price that covers their average costs of sustainable production. In addition, cooperatives can invest the Fairtrade Premium they earn for each pound of coffee sold on projects that benefit their communities, improve their businesses and protect their environment.
In fact, 25% of the Premium is earmarked for them to invest in improving productivity and quality. So with each cup of Fairtrade coffee, you are helping farmers improve the next one!